So ok...this business sells beds and somehow decided that 'Happy Nightmares' was an appropriate name for the business. This is a terrible name for a bed company.
I suspect that they originally wanted to call it 'Sweet Dreams.co.uk' or ' HappySlumbers.co.uk' but quickly found that these domain names were already taken and so ended up casting around for some vaguely sleep related domain name that was still available.
There should really have been a 'proofing stage' at some point here. Some one should have stopped this persons passion project in it's tracks before things go past the point of no return.
I imagine that the conversation might have gone something like this:
- John: So I hear you are setting up a mattress company online Bob. What are you thinking of calling it?
Bob: Well I wanted a name that conveys that we sell beds that will give you a really good nights sleep & I've come up with the perfect name.'Happy nightmares .co.uk'
John: er 'Happy Nightmares' that's what you're going with is it?
Bob: yeah...it says it all 'Happy Nightmares' we can do like a logo with a ghost on our delivery vans and stationary and everything.
John: um, yeah. The thing is that, well, I think you may have missed a bit of a problem there mate.
Bob: really...what do you mean?
John: Well, nightmares...you know. Happy Nightmares. Don't you think that's a bit of an oxymoron?
You're not going to be happy if you're having a nightmare are you. You're going to be waking up in a cold sweat f*#$ing terrified and gasping for air. Is that really the impression that you want to give potential customers when they think about your brand.
Bob: no no...you've got it all wrong. 'Happy nightmares', its a fun subversion of an accepted concept. People are going to love it. It's playful.
John: I've got to say I think you are wrong on this one. You are just going to make people feel creepy. Especially if you put a ghost on the livery. 'Purchase our beds and ensure that you have your sleep nightly disturbed by visions of bloody horsemen galloping through fiery slaughter and death. Our mattresses come with waterproof sheets as they will have you pissing yourself with fear' I just can't see nightmares being a good USP for your business model.
Bob: oh dear...I can start to see what you mean. I never thought of it like that. What on earth am I going to do. I'm already down two grand on the domain name and stationary orders. Oh no. What a nightmare situation.
John: well....what about re branding and selling to a niche market who would appreciate the disturbing connotations.
Bob: you don't mean?
John: Yes...that's right. Goths and Emo's. Those weirdo's will lap it up and probably pay extra into the bargain. Just dress all your staff up like vampires and have a Halloween launch event.
Bob: you're an amazing friend John. You've saved my business!
Thursday, 28 March 2019
note pad doodle
I doodled this guy during a long governance meeting this month. Not very happy with how he turned out but I like the shoes!
Monday, 18 March 2019
World Book Doh
So this is the third year in a row that my children have had to take decorated potatoes to school for world book day. I struggle to see the connection personally but, apparently nothing celebrates literary endeavour so much as a badly decorated legume.
The idea is that you decorate the spud to look like a character from a children's book. And so we all move forward together, ships against the current etc.
Now my problem with this is that my children are very small with under developed fine motor skills. Asking them to decorate anything to look like anything is a tall order. This inevitably leads to a situation where my wife and I complete the homework projects for our five and seven year olds so that they do not have to shamefacedly carry their own crappy efforts into school. All the other children's parents have completed their children's homework assignments so that, if any actual children attempted the projects, the results of their labours would only look hopelessly bad by comparison.
Now I don't want my children to be bullied for having inferiorly painted vegetable produce and so I do what any good parent must and break out my paint set.
This is where the rot starts to set in.
You see I used to be quite a dab hand at model making and painting (thank you Warhammer fantasy Battle for my wasted teenage years and possible lead poisoning). So I end up getting much to involved in the Spuddington Bear model that I am working on. To the degree that I will not allow my children to touch or go near it in case they mess up the miniature suitcase and jar of marmalade that I have lovingly crafted from rigid wall insulation and glue.
When the spud does not achieve a worthy place in the competition, I am more annoyed than my children! After a few years of this, I am understandably pissed off and refuse to lend my genius to the projects anymore. This means that my poor wife was brandishing a paintbrush at 6am in an effort to make a packet of baby potatoes resemble the very hungry caterpillar (second prize by the way!).
Schools, please stop this ridiculous charade. Parents are busy people. We do not have time to paint potatoes or manufacture scale models of Buckingham Palace or scratch build a stethoscope from a balloon and some double sided tape. (This is all genuine crap that we have had to do for homework).
Make a rule that parents are not allowed to support in homework and stop setting small children ridiculous projects that they are clearly incapable of completing.
Accept the rubbish that they bring for what it is. Slightly less valuable than when it was destined for the recycling bin. Stop expecting anything vaguely good.
Otherwise I swear that next world book day I will just magic marker a smiley face on a potato and write a sign next to it saying that it is Mary Poppins. Hey maybe I could stick a cocktail umberella in it too...Maybe some sort of carpet bag...hmmm, I could probably make that if I cut the toe off of an old sock and then use something to make the handle...
OH DAMN!!!
The idea is that you decorate the spud to look like a character from a children's book. And so we all move forward together, ships against the current etc.
Now my problem with this is that my children are very small with under developed fine motor skills. Asking them to decorate anything to look like anything is a tall order. This inevitably leads to a situation where my wife and I complete the homework projects for our five and seven year olds so that they do not have to shamefacedly carry their own crappy efforts into school. All the other children's parents have completed their children's homework assignments so that, if any actual children attempted the projects, the results of their labours would only look hopelessly bad by comparison.
Now I don't want my children to be bullied for having inferiorly painted vegetable produce and so I do what any good parent must and break out my paint set.
This is where the rot starts to set in.
You see I used to be quite a dab hand at model making and painting (thank you Warhammer fantasy Battle for my wasted teenage years and possible lead poisoning). So I end up getting much to involved in the Spuddington Bear model that I am working on. To the degree that I will not allow my children to touch or go near it in case they mess up the miniature suitcase and jar of marmalade that I have lovingly crafted from rigid wall insulation and glue.
When the spud does not achieve a worthy place in the competition, I am more annoyed than my children! After a few years of this, I am understandably pissed off and refuse to lend my genius to the projects anymore. This means that my poor wife was brandishing a paintbrush at 6am in an effort to make a packet of baby potatoes resemble the very hungry caterpillar (second prize by the way!).
Schools, please stop this ridiculous charade. Parents are busy people. We do not have time to paint potatoes or manufacture scale models of Buckingham Palace or scratch build a stethoscope from a balloon and some double sided tape. (This is all genuine crap that we have had to do for homework).
Make a rule that parents are not allowed to support in homework and stop setting small children ridiculous projects that they are clearly incapable of completing.
Accept the rubbish that they bring for what it is. Slightly less valuable than when it was destined for the recycling bin. Stop expecting anything vaguely good.
Otherwise I swear that next world book day I will just magic marker a smiley face on a potato and write a sign next to it saying that it is Mary Poppins. Hey maybe I could stick a cocktail umberella in it too...Maybe some sort of carpet bag...hmmm, I could probably make that if I cut the toe off of an old sock and then use something to make the handle...
OH DAMN!!!
Tuesday, 12 March 2019
A Turd In the Hand
Picture the scene: an idyllic Brazilian beach. The sun is shining, my children play in the shallow warm surf as hundreds of people parade along the coast for miles in each direction. The tide is out and it's about a kilometre or so back up to the busy kiosks, bins and shops at the top.
Then, disaster strikes! My two year old girl somehow manages to deposit a huge turd into the surf at our feet. I am immediately forced to make a split second decision. Do I ignore the offending fudge monkey (perhaps sweep it out into the waves with an innocent flick of my flip flops), or do I swiftly take ownership of it as any good parent would and clean up the beech? The bins are miles away and there is no option to bury the horrid thing without risking it being dug up again immediately by gulls or other children. To add insult to injury, 'turdenstein' appears to be fairly buoyant. It just keeps floating there in the shallows staring up at me like a tiny brown lilo.
Unfortunately in my moments of frozen indecision, other people have started to notice & remark upon my daughters latest creation. The decision has been taken out of my hands (or rather into my hands).
I manfully reach down and grab the offending item like the responsible parent that I am. But this is just the beginning of my problems. I now face the long lonely walk back up the beach to where the bins/drains etc. are. And the beach is packed out. Umbrella shaded sun worshippers, people selling beer, sweet corn and even one Brazilian maniac who has set up a full meat barbeque on his push bike. He is making his red hot fatty way along the strip selling kebab skewers of un named meat to holiday makers and locals alike.
Many people make eye contact with me as I stride up towards the bins. I return their gaze with what I hope is a reassuringly firm nod which says,
'Yes I am clearly a gringo. Yes this is a ripe turd that I am clutching in my hand. No this is not something that British people traditionally bring to the beach. No, I am not interested in purchasing an ice cream or coconut from you at this moment in time'.
I finally make it to the palm shaded salvation of the bin area but it is also packed with people. Now the hot embarrassment as I have to wait in line to use the bins without people noticing what I am trying to surreptitiously dispose of.
Eventually I make it and manage to hide the massive douche under a Cornetto wrapper. I wash my hands under the outdoor tap and walk back to my family at the waters edge with my neck burning in shame as much as with the hot afternoon sun.
Ewwwww.....
Since having children, I have been pissed on, thrown up on, kicked in the balls almost daily at times and (on one occasion) hit so hard by my infant son with a metal torch that I almost passed out.
But the time with the turd on holiday is my absolute no holds barred worst experience to date.
What is yours?
Then, disaster strikes! My two year old girl somehow manages to deposit a huge turd into the surf at our feet. I am immediately forced to make a split second decision. Do I ignore the offending fudge monkey (perhaps sweep it out into the waves with an innocent flick of my flip flops), or do I swiftly take ownership of it as any good parent would and clean up the beech? The bins are miles away and there is no option to bury the horrid thing without risking it being dug up again immediately by gulls or other children. To add insult to injury, 'turdenstein' appears to be fairly buoyant. It just keeps floating there in the shallows staring up at me like a tiny brown lilo.
Unfortunately in my moments of frozen indecision, other people have started to notice & remark upon my daughters latest creation. The decision has been taken out of my hands (or rather into my hands).
I manfully reach down and grab the offending item like the responsible parent that I am. But this is just the beginning of my problems. I now face the long lonely walk back up the beach to where the bins/drains etc. are. And the beach is packed out. Umbrella shaded sun worshippers, people selling beer, sweet corn and even one Brazilian maniac who has set up a full meat barbeque on his push bike. He is making his red hot fatty way along the strip selling kebab skewers of un named meat to holiday makers and locals alike.
Many people make eye contact with me as I stride up towards the bins. I return their gaze with what I hope is a reassuringly firm nod which says,
'Yes I am clearly a gringo. Yes this is a ripe turd that I am clutching in my hand. No this is not something that British people traditionally bring to the beach. No, I am not interested in purchasing an ice cream or coconut from you at this moment in time'.
I finally make it to the palm shaded salvation of the bin area but it is also packed with people. Now the hot embarrassment as I have to wait in line to use the bins without people noticing what I am trying to surreptitiously dispose of.
Eventually I make it and manage to hide the massive douche under a Cornetto wrapper. I wash my hands under the outdoor tap and walk back to my family at the waters edge with my neck burning in shame as much as with the hot afternoon sun.
Ewwwww.....
Since having children, I have been pissed on, thrown up on, kicked in the balls almost daily at times and (on one occasion) hit so hard by my infant son with a metal torch that I almost passed out.
But the time with the turd on holiday is my absolute no holds barred worst experience to date.
What is yours?
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